In the Vault Brand Identity
In The Vault is a new, up and coming podcast for music producers. It is created to give an in depth look on the world of music production, and to connect the older producers to the young new generation and share their wisdom. Jeannot was asked to create a fitting brand identity for all online purposes. The style uses old bank letters that give a sense of value of the information that is stored in the ‘Vault’. This in combination with a newer, generic letter like Arial Black gives a futuristic aesthetic. The colours came from the music production studio, which usually are lit with neon led strips. The darker feel of it all came from the late night, attic music production vibe. Which is something very familiar to many producers out there. The style gave In The Vault a recognisable image and many forms to play with. So they can create the brand they envisioned.