Yvesse Vintage
Yvesse came up with a new vintage concept, selling premium vintage and second hand clothes in a stand on the local markets. Bringing a new and hip retail phenomenon to an old school place like the market. Se wanted a logo and style that reflected these two opposing idea’s. So we took a good look at the colours and icons that pop up all around the market. The things you see most are bright, attention seeking colours and simple graphic icons like stars and price tags. We took the Eindhoven vibes logo and made it more playful and reminicent of a market price tag star and used this as the backdrop of the logo. On the market you see a load of handwritten signs, we wanted to counter this with a nice, modern and bold sans-serif. The logo is usable in a wide range of colour schemes.
For the flyer we went with poppy colours and formal texting. Making it an attention seeking and loud. We filled it with easy, witty, snappy one liners that reflect Yvesse’s playful approach.